Visionary Designer Pierre Cardin Dies at 98
.
Fashion icon Pierre Cardin who leaves behind world wide fashion empire dies at the age of 98.
Designer Pierre Cardin was born in Venice, Italy but arrived to France at the age of two and grew up in Saint-Etienne.
In 1945 Cardin began to work for Paquin and then Schiaparelli.
In 1966 Christian Dior hired Cardin as a tailor.
In 1950 Pierre Cardin founded his own company at 10 Rue Richepanse and designed masks and costumes.
In 1954 Pierre Cardin’s “bubble dresses” became a sensation
In 1957 Pierre Cardin traveled to Japan and became an honorary professor of Bunka Fukosa design college and give lessons about his three dimensional cut.
In 1960 he launched his first men’s collection called “Cylindre” presented by 250 French students.
In 1963 he launched women’s ready-to-wear to make couture more accessible for all.
Pierre Cardin visited Australia in 1967 and said how chic he thought everyone there was.
In 1968 he dresses famous actress and model Lauren Bacall in his famous “Cardine” dress.
In 1970 Pierre Cardin takes over Theatres des Ambassadeurs and turns in into Espace Pierre Cardin. The theater became the temple for dance, music, painting and gastronomy, hosting some of the most famous. In March 2016 the theater closed its doors.
In 1977 Pierre Cardin received the gold thimble of French haute couture made by Cartier. In 1979 and 1982 he received two more.
In 1978 Pierre Cardin becomes the first civilian to try on a space suit once worn by Buzz Aldrin.
In 1979 Pierre Cardin’s designs are taken to the sky with Atlantic Aviation.
In 1981 Pierre Cardin takes over restaurant Maxim’s de Paris
In 1987 he designed costumes for Maya Plissetskaya, one of the greatest ballerinas.
In 1991 he holds his fashion show in Red Square, in Russia, which is first in Russia’s history.
In 1992 Pierre Cardin accepts a seat in the academy of Fine Arts at the French institute.
In 2007 his collection is presented in Gobi desert, in China.
In 2009 Pierre Cardin was named a Goodwill Ambassador for the Food and Agriculture Organization of United Nations.
In 2019 “House of Cardin” documentary premiered at the Venice Film Festival.
In 2020 Pierre Cardin inaugurated the new shop studio Pierre Cardin at 72.
Emily In Paris - New NETFLIX Series Premiers October 2nd.
Lots of color colored berets from costumer designer Patricia Fields in a new Netflix series “Emily in Paris”. For all of you Paris lovers, this one is for you. After landing her dream job in Paris, Chicago marketing exec Emily Cooper embraces her adventurous life juggling work, friends and romance. The show is starring Lily Collins, Philippine Leroy-Beaulieu, Ashley Park.
Adjusting to Pairs, overtime shifts, difficult coworkers and most importantly whirlwind of romances, because that is what happens in the city of love, Paris. Oui?
Stop smart working, start working well in fashion and luxury.
It seems that a new trend is taking place in these days: fashion and luxury companies are becoming big believers in smart working.
They call it smart work but it is just "work from home" and it is an obsolescent concept and dangerous if used as a solution for cutting fixed costs.
The risk of this misleading idea of smart working is that an employee is requested to work exactly in the same way as in the office, from home.
Trouble is that not everybody has a house with a space that can be dedicated to a desk, an office chair (as requested), proper lighting and silence.
Not everybody has a nice spot to be adorned as a background nor has proper air conditioning.
Facebook has already anticipated that its employees are free to work from home but if they choose to move from the area of the HQ they might face pay cuts.
In Switzerland a court ruled for the employer to give a fixed contribution to the employee who has to set up an office space at her house.
Who pays the bills? A good wi-fi (powerful enough for a family with different needs), office furnitures, proper lights, air conditioning and heating.
Who educates managers to enhance a different mindset to favor smart work instead of just mere execution of tasks?
by Susanna Nicoletti
Chief Marketing Officer/ Communications Director/ Digital Director/Advisor/Fashion,Luxury,Design
Pillow Challenge or A New OOTD
The more people stay home, the more creative they get. When it comes to fashion, girls all across the world are showing their daily stay at home outfits, styling tips with the help of popular social media tool TikTok. One of the fashion challenges that is taking up the virtual world by storm is a #PillowChallenge. Who knew pillows could be this stylish? Or, wait a minute. Did they get an idea from Viktor & Rolf Fall 2005 Ready-to-Wear Collection ?
Some of those looks are worth the runway! Here are some of our favorites.
The Met Gala Prep
Preparations are in full force!
This year’s theme of The Met Gala is “Camp: Notes on Fashion.” In her 1966 book, “Notes on Camp,” author Susan Sontag described “camp” as “the metaphor of life as theater.” Sounds fitting for the fashion parade which will happen tomorrow. Lady Gaga, Harry Styles, Serena Williams and Alessandro Michele will co-chair the Met Gala this year. We are eager to find out who was invited and how will they be dressed. Who will rock it and who will not. Here are how preparations are happening for some of the quests. of this year’s Met Gala.
Are influencers evil for fashion brands? Are they the bad boys and girls that take advantage of fashion brands?
How can Fashion Brands collaborate effectively with them instead?
The 10 Golden Rules for Fashion Influencer Marketing
As a Brand you should start from A. Brand Positioning B. Brand Strategy C. Brand Action Plans in this order (but also be prepared to be flexible on your planning). The choice of the influencer happens at point C, so there’s a lot of Brand work before starting activities with influencers (and a lots afterwards regarding customer service)
The Brand comes first. Always pick up ambassadors who can help telling the story of the Brand. Therefore the brief must be very precise but the project should be developed by the influencer, with her/his own style.
The Brand shouldn’t delegate the success of his own storytelling to the influencers. Never expect that a single, one-shot collaboration will fix the problems the Brand hasn’t fixed itself before.
The influencer can get to the Brand an immediate ROI only in China (see Mr. Bag, for example)
Influencers in the Western countries are more useful as a magnifier for the product and the lifestyle of the Brand, much less as a vehicle for sold out pieces
Influencers may fake their followers numbers as well as fashion press may play with magazines printed copies, so do your diligence as a Brand and choose only the best of both
As a Brand you should have a varied, dynamic editorial plan in which several influencers give their contribution on top of other projects developed by the Brand (on products, inspiration, Brand values, corporate topics)
As a Brand be unique, original and find your own voice. Never follow the mass, never follow the influencer only because she has 1 million followers.
Less is more. Less collaborations but at a deeper lever and medium term are more effective than too many, one-shot and very superficial.
Ideas must come first. Ideas transformed into projects and stories are much more powerful than just a nice girl wearing the Brand products.
Influencers are a new media that should be integrated in a 360° marketing plan. Only in this case we can expect a successful creation of a strong Brand Equity in the medium term. There are no short cuts to business growth, neither through 10 million followers influencers.
Susanna Nicoletti is a Senior Marketing and Communication professional and Advisor in the Luxury and Fashion Industry