Gazette du Bon Ton Gazette du Bon Ton

Tik Tok And Shopify Collaboration

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Nope, Tik Tok isn’t going anywhere. Instead, it is collaborating with Shopify to help its one million plus merchants advertise their products. Shopify merchant list is growing and so is Tik Tok’s user base. This partnership will allow merchants to sell products in the form of shoppable video ads. The best part you’ll be able to click and shop the product.

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Gazette du Bon Ton Gazette du Bon Ton

Drest App and Christian Louboutin Team Up. Win The Challenge Hand-Picked by Louboutin Himself

The world’s first luxury interactive styling app Drest teams up with Christian Louboutin to promote new Nudes collection. The game invites you to play dress up and try on Christian Louboutin’s Spring/ Summer 2020 Nudes collection.

If you download the app and enter the challenge, it will be viewed by Louboutin himself and if you’re lucky, 10 people will be selected to win 2,500 Drest dollars.

“I was excited when Lucy [Yeomans] came to me to share her new project. It is very much in ‘l’air du temps’ and an interesting and cool way to give a wide and young audience an engaging experience with fashion,” said Louboutin.

“I am very glad to be part of this new adventure, especially with a collection which has been so very dear to me for the last 7 or 8 years, advocating inclusiveness and diversity: The Nudes.” 

Drest CEO Lucy Yeomans said, “Our aim at Drest is to democratise the luxury fashion experience, and through this partnership, we are excited to be able to give people everywhere access to one of the world’s most desired and recognisable brands.”

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Gazette du Bon Ton Gazette du Bon Ton

Rag & Bone Invests in New Technology after laying off 70 employees

Today’s consumer expects more than yesterday’s tech.
BounceX accurately recognizes and markets to the actual person behind every visit in real-time. Rag & Bone company found is useful. In fact, the company reports that it is able to identify 40% of its site traffic and send personalized triggered emails to push shoppers down the conversion tunnel.

“BounceX’s key benefit is identification, which means we can re-market to shoppers in a relevant, personal, and timely way. Our volume of connections with our shoppers has gone way up because of the identification that BounceX brings to our online business,” explained Aaron Detrick, VP of digital at Rag & Bone.

“It helps us identify shoppers at a much higher rate and re-market to them with a higher volume of relevant digital touch points—drastically accelerating our digital and direct-to-consumer growth.”

Rag & Bone was forced to lay off approximately 70 employees last month due to Covid-19.

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Gazette du Bon Ton Gazette du Bon Ton

Google Maybe Acquiring Fitbit - The Future of Wearables

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Yes, Fitbit may become Google’s first step into the wearables world . The 12-year old fitness tracker company may become a part of Google’s strategy to compete with Apple Watch. Outside of the US, Apple remains the top-seller of smartwatches.

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Gazette du Bon Ton Gazette du Bon Ton

Made in China: Mobile App Turns Users into Movie Stars

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Zao's mobile app, which changes users’s selfies to movie stars, broke download records in the Chinese App Store in a few days. In Russia, ZAO is not yet available.

One selfie and now you are the hero with Leo DiCaprio in the Titanic, Sheldon in The Big Bang Theory anything you want.. Zao offers users a selection of popular films, TV shows, shows, video games, so you can try yourself in different roles.
How it works? You take a selfie, choose which movie or show you want to “get into,” and the Deepfake-based application processes the image for eight seconds and integrates you, for example, into Titanic.

The quality of the image is still suffering, but the developers promise to solve the problem. Perhaps this will happen very soon, because only a few days after its appearance, Zao became wildly popular! While users enthusiastically post their "star" frames on the social network, a scandal began to flare up around the new application. It turns out that the initial terms of the user agreement stated that the rights to content created using Zao pass to the developer of the Momo application. Many saw this as a threat to the personal data of users, so this item disappeared. Plus, if a user deletes his video from the application library, the service will destroy it on servers as well. It’s impossible to check, so we can only hope they tell the truth

At the same time, Tencent which owns the Chinese messenger WeChat is still banned from publishing links to videos and gifs created in Zao in its services. Why? The fact is that the application uses Deepfake - a scandalous technology, with the help of which they often create fake porn with the participation of stars. Tencent experts fear the spread of misinformation, so they imposed a ban. Meanwhile, the number of references to Zao in the Chinese analogue of Twitter (Weibo) has exceeded 8 million, and the fascination with the new application is spreading at the speed of a virus.




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FaceApp Now Owns More Than 150 Million People's Faces And Names

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The world has gone crazy over the latest app that let’s you see what you will look like when you get into senior years of your life and it’s no joke. The app collected over 150 million of peoples faces and names, and that information is now on the cloud. It’s all fun and games but bottom line is once it’s on the cloud none of us have control all of it.

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👴🏻👴🏻

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When you take a trip to the Year 3000.

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Equal parts hilarious and terrifying

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Everyone is on the app, from celebrities to friends and family.
Former Rackspace manager Rob La Gesse mentioned today:

To make FaceApp actually work, you have to give it permissions to access your photos - ALL of them. But it also gains access to Siri and Search .... Oh, and it has access to refreshing in the background - so even when you are not using it, it is using you.

Rob La Gesse



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Gazette du Bon Ton Gazette du Bon Ton

Blockchain For Authenticity Of High-Priced Goods?

Will we be able to receive digital proof of authenticity for LVMH products and be able to trace them?

LVMH - owner of the iconic Louis Vuitton label is in talks to launch a blockchain for proving the authenticity of high-priced goods.

The cryptographic platform, under the Code-named AURA, is expected to go live in May or June with Louis Vuitton and Parfums Christian Dior. AURA was developed by JPMorgan and has been built using a permissioned version of the ethereum blockchain called Quorum which focuses on data privacy.

LVMH controls over 60 luxury brands such as Dior, Dom PÃrignon and Hublot.

AURA will not be an app, it will run behind the brands using it. So if you are a customer of a luxury brand, you are not going to see AURA; you are going to see the Louis Vuitton app or the app of another luxury brand. AURA could conceivably identify an individual handbag and trace the whole journey of its lifecycle from an alligator farm to the store where it was sold for the first time, and then the multiple owners that have owned and sold it.

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