They need:
- a #businessmodel
- a carefully crafted brand strategy
- a yearly action plan
- a strong vision
- a unique path to be developed through all the key state-of-the-art tools
- a motivated and dedicated team of professionals open to innovation

Christian Dior Couture is the classic example of successful brand evolution.

In one week they scored:
- best project for Haute Couture with Maria Grazia Chiuri “The Myth of Dior” movie directed by acclaimed director Matteo Garrone
- a huge queue in front of the store in Paris selling the Niike Dior Michael Jordan edition by Kim Jones

Great strategy + impeccable execution

by Suzanna Nicoletti

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