Pat McGrath and John Galliano are revitalizing runway beauty.

Maison Margiela’s Spring 2024 Couture presentation was memorable to say the least, but success extends beyond the designer alone. The couture collection for Maison Margiela in Paris owed much of its allure to Pat McGrath's expertise.

She played a pivotal role, creating makeup looks evocative of porcelain dolls with luminous glass skin and daring eyeshadow adorning their lids. The models at Maison Margiela’s Couture SS24 show in Paris breathed life into a long-forgotten aesthetic, reminiscent of the runways of John Galliano’s Dior, where McGrath also left the mark.

Did you know that in the early 2000s, John Galliano and Pat McGrath formed an unbeatable duo in the realm of luxury fashion. Galliano Creative Director at LVMH’s Christian Dior at the time, and McGrath onboard to oversee beauty at nearly every Couture show he presented, their collaboration dominated the industry, and rightfully so. Some of the iconic looks were created by the duo. Both artists are committed to their craft and consistently astound, leaving an indelible mark on the enchanting realm of fashion.

-fashionably yours, Giulia

PAT McGRATH LABS Sublime Perfection Blurring Under-Eye Setting Powder Light

PAT McGRATH LABS

Second edition of LVMH Innovation Award launches for Viva Technology 2018

LVMH is a partner of the Viva Technology show, which brings together major players in the digital transformation in Paris from June 30 to July 2. The Group is hosting a Luxury Lab with a rich lineup of events.

The Group is launching the “LVMH Innovation Award”, which will recognize a startup from France or another country next June. This new award reaffirms the importance of initiative and fresh ideas, consistent with LVMH’s core values of excellence, creativity, innovation and entrepreneurial spirit.

Second edition of the LVMH Innovation Award was launched by LVMH and will be presented during the upcoming Viva Technology show (May 24-26, 2018). All startups working on issues related to the luxury sector can apply and win a chance to be part of the LVMH Lab during the event. The winning startup will receive support for its development from the LVMH Group.

A top-tier international event for key players in the digital transformation and all those who are inventing the future, Viva Technology is a unique opportunity for leading businesses to engage with promising startups and help them grow. LVMH has supported this global showcase of new technologies since its creation in 2016 by media group Les Echos and Publicis Group.

Any company created less than five years ago whose most recent valuation is less than $100 million, and whose business has a connection with LVMH Group sectors and the issues they address is eligible to apply.

With the third edition of Viva Technology set for May 24-26, 2018 in Paris, the LVMH Group has announced the challenge for the second LVMH Innovation Award, which will be given to a budding startup from France or another country. Created in 2017, the LVMH Innovation Award celebrates new ideas and is open to any startup created within the past five years with a valuation of under $100 million, fewer than 50 employees, and whose solutions are relevant to the challenges addressed by the LVMH Group and its Maisons. Startups that satisfy these criteria can apply online at the LVMH Innovation Award site until February 15, 2018. The finalists selected will have a space in the LVMH Lab and have a chance to pitch their business model during the event.

This award reaffirms LVMH’s values of creativity, excellence, innovation and entrepreneurial spirit, the pillars of the Group’s culture, business model and growth.