Gazette du Bon Ton Gazette du Bon Ton

Emily In Paris - New NETFLIX Series Premiers October 2nd.

Lots of color colored berets from costumer designer Patricia Fields in a new Netflix series “Emily in Paris”. For all of you Paris lovers, this one is for you. After landing her dream job in Paris, Chicago marketing exec Emily Cooper embraces her adventurous life juggling work, friends and romance. The show is starring Lily Collins, Philippine Leroy-Beaulieu, Ashley Park.

Adjusting to Pairs, overtime shifts, difficult coworkers and most importantly whirlwind of romances, because that is what happens in the city of love, Paris. Oui?

 
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History Gazette du Bon Ton History Gazette du Bon Ton

How France Became the Fashion Capital of the World

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Who can refuse the fact France is the fashion capital of the world?

Since 1800’s – the times when ordinary Englishman-in-Paris Charles Frederick Worth created his ‘Haute Couture’ concept and started dictating what was fashionable – it’s become obvious that any designer who wants to be successful has to live and work in Paris.

Indeed, the most influential designers like Coco Chanel, Christian Dior, Yves Saint Laurent, Pierre Cardin, Hubert de Givenchy, Louis Vuitton, who revolutionized the way people dressed and shaped the fashion industry of our days, majorly come from France. The situation hasn’t changed dramatically since last two centuries: Paris is still home to the headquarters of Rochas, Chanel, Balenciaga, Hermès and Lanvin, Yves Saint Laurent, Dior, Chloe, Jean-Paul Gaultier, Céline and lots of other companies.

Besides everything listed above, there are lots of other reasons to consider France as the real fashion capital of the world:

  • Paris Fashion Week: Paris traditionally is the final city to host yearly fashion week marathon (after Milan, London, and New York). It’s Paris who dictates what the world will be wearing during the upcoming season.

  • Stylish People: Besides best world’s designers, France also is a motherland for some of the most stylish people on the planet like Jeanne Moreau, Brigitte Bardot, Juliette Binoche, Catherine Deneuve.

  • Golden Triangle: Paris is also famous for its shopping district – the area between the Avenue Marceau, Champs-Elysees, and Avenue Montaigne – stuffed with top world’s design houses.

  • Fashion Inventions: The most significant fashion inventions of all time also come from France. For example, bikini appeared thanks to French automobile engineer Louis Réard and fashion designer Jacques Heim, and the timeless little black dress was invented in Paris by Coco Chanel.

  • Fashion Trade Union: The Fédération de la Haute Couture et de la Mode, created in 1973, is also situated in Paris – the undeniable fashion capital of the world.

  • First Fashion Publication: Yes, the first fashion magazine Le Mercure Galant was also represented in France in 1672. Soon, Louis XIV demanded that the magazine was published strictly once a month – thus the style and fashion tendencies were spread throughout the country and, consequently, the whole world.

  • How Was France Known?

    However, it’s unfair to say that the French sense of style was first noticed in the 1850’s when the first clothing brand was established and the term ‘couturier’ was created.

    So how was France known as the world’s fashion influencer?

  • The Early Manifestations

    If history is any guide, it all kicked off as early as the 17th century thanks to Louis XIV, the Sun King, who always wanted to be at the center of all that was beautiful in the world. He started the trend for outrageous wigs of curled hair and was wearing fantastic luxury clothes, he ordered the glorious construction of his palace in Versailles and was first to establish the Etiquette rules.

    He actually was fashion and a great role model not only for the French but also for people all over the world. Yes, the Versailles’ fashion became the European standard later on.

    Thanks to the Sun King, Paris’ top position in the world fashion chart was not lost even during the hard times of the French revolution.

  • Fashion Boom at the Turn of the Centuries

    The transition from the 19th to the 20th century was the period of the French fashion industry explosion. Women got rid of their old-fashioned corsets, heavy petticoats, and opted for light flowing bias-cut dresses. Numerous key fashion houses were founded during this time, and Coco Chanel started her own fashion game.

  • Parisian New Look

    In 1947, when the war ended and the world was still recovering from its disastrous consequences, Paris surprised the planet with another fashion breakthrough – it was Christian Dior who represented his elegant and elaborate New Look: a full skirt, a cinched in waist, and a majestic bust. Should we mention that France became the world’s fashion center stage once again?

  • Fashion Goes to the Masses

    Despite the popularity and world recognition of French fashion, it still was too exquisite so that it wasn’t accessible to many people. Yves Saint Laurent solved this problem in 1966 by creating his ‘ready to wear’ tuxedo suits for women, which were a great success.

    What Is the Fashion Capital of the World?

    Yes, Milan, London, and New York do have lots of influence on the modern world of fashion, but can they boast such incredible fashion history, personalities, and invention as Paris can? Almost all French brands are timeless – so isn’t it a sign of true pure style?

    No doubt, despite a growing competition between well-established fashion centers and newbies like Berlin, Barcelona, or Singapore, the Fashion still is a deep-rooted aspect of France’s culture. So, it is deservedly the only fashion capital of the world.

 
Amanda Thompson.jpg

Amanda Thompson is an editor of https://breezytrends.com/. She is insanely passionate about beauty and health and explores the effects of positive thinking. Amanda loves helping, creating and learning and calls to enrich the others through motivation and implementation.

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Gazette du Bon Ton Gazette du Bon Ton

The Palace of Versailles will host an electronic music party this summer

PARIS - On the occasion of Yuri’s Night, Friday, 12 April 2019 at 19.00, the ‘Spacebrains’ foundation has directed Artcurial to sell a set of 16 lots related to the European space adventure, gathered by the European Space Agency (ESA), with most items having flown on space missions. The sale is organised at Artcurial auction house in Paris. The countdown has begun ! This is an unusual way to celebrate the 58th anniversary of Gagarin’s Vostok 1 mission, the first flight of a human in space, because this will be a new opportunity to acquire items with the heritage of international space missions. SPACEBRAINS is a new initiative supported by ESA, a non-profit association created in August 2018 with a new approach, aiming to be the beacon that monetises such wealth to offer a unique opportunity for daring ideas that link space to disruptive technologies.

For this first auction, 16 lots of a wide range of items are presented, each unique and accessible only in the context of this sale: be it a space stamp franked on board the Mir space station, flown space patches, one of Ariane 5’s booster bolts recovered from the Atlantic Ocean, the full scale model of Cupola (the European-built panorama window module installed on the International space station), one of the five flown OMEGA Speedmaster X33 Skywalker watches, or your own official manufacturer’s Exomars spacecraft model. The auction will be preceded by a public exhibition from 30 March to 9 April at Artcurial.

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