Prada is gearing up to handover the leadership. Prada CEO Patrizio Bertelli, who is 76 and Miuccia Prada, who is 73 are hanging over the company to the eldes son, Lorenzo Bertilli, who is 34. Under the management of Andrea Guerra, ex communication director Lorenzo will guide the company starting January of 2023. For now the company is awaiting for an approval from company's board of directors, according to Italy's La Republica newspaper.

Former racing driver, Lorenzo Bertelli,commented on his upcoming succession: “The discussion is in the family. I can't say if it will happen in 3, 4 or 5 years. The important thing, for a group like ours, is to face a succession phase in the most correct way.”

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