Je Suis Daria Shkolnikova

Occupation: Executive Creative Producer
Instagram: @dash2dasha

Where were you born?
Moscow, Russia

Where do you live now?

For the last four years — Tel Aviv. Before that: Moscow, Toronto, and Vancouver — with a lot of travel in between because of my work and lifestyle. “Living out of a suitcase” best described my life for many years. Only recently have I slowed down a bit. A break or not — let’s see what life brings next. You never know.

In one sentence what is unique about my work?

Whether it’s a commercial or an event, I blend vision, strategy, and precision — shaping the aesthetic language and uniting the right talents to create experiences that aren’t just seen, but remembered long after.

Why do you do what you do?

Because I simply love it, and it fits me like nothing else. I’ve tried many things before — from photography to styling — but producing became the perfect mix: it balances creativity and management, fills your days with new people, ideas, and constant challenges, and every project stretches your vision, teaches you, and pushes you to grow in often unexpected directions. The responsibility is big, but it shapes an entrepreneurial mindset along the way.

What inspires you?

Traveling, art in all its forms, people and their stories. Life itself. In the present, here and now. Every moment can spark a fresh vision. I love being outside, observing, and capturing it all on my phone. I have thousands of photos and notes and often return to them for reference or inspiration. The most touching compliment I’ve received is when people say, “Share more of your photos, I love seeing the world through your eyes.” Maybe one day I’ll even have my own exhibition.

Describe your personal style?

My style shifts slightly with cities and seasons, but the core stays the same — high-quality classics with a touch of rock’n’roll chic or vintage flair. Some friends even call me “a rock star girlfriend from the ’90s,” thanks to my favorite ankle boots and leather jacket. But no matter what, I always stay feminine — that’s my nature.

Your ultimate Must-Have.

Good sleep, the right mindset, big dreams and plans, and a fully charged phone. And my jewelry — it’s my talisman and signature; you’ll never see me without it.

What super power would you have & why?

Time traveling, because time is so precious — imagine getting things done twice as fast and seeing the people you care about even more often.

What is next for you? 

A very important project I am working on…related to sound and experimental music. Stay tuned.